Marks & Spencer
GOODMOVE brand building
GOODMOVE collection at M&S. Building a new division and category planning with collaboration with cross-functional teams and working towards establishing a strong division dedicated to women's sportswear within the company. Involving creating a clear vision, defining the new in-house sportswear brand's identity, and aligning the various departments towards a unified goal.
Considering factors such as fabric technologies, design aesthetics, and functional features to ensure that each category offers a distinct and compelling assortment.
Working closely with cross-functional teams within M&S, and strategically organizing the collection into distinct categories to meet the needs of active women. Through collaboration, research, and market insights, it is ensured that the GOODMOVE collection offers a comprehensive range of high-quality sportswear.
"We’re lifting the lid and going behind the scenes at M&S in our new series, ‘Meet the Remarkable Team Behind…’, shining a spotlight on the remarkable people behind our bestselling ranges. From brilliant buyers to magic marketers and superstar store colleagues, hear more about their careers and how they create amazing products for our customers. First up is the team behind our activewear range Goodmove, which has become the market leader for full price women’s activewear just two years after hitting the market in 2020."
